Strategies provide the impact direction for innovations as well as project business. They set the pace for tackling challenges. In situations of great change, they show which direction to go in.
Modern strategies feature a modular set-up. When change is carried out in stages, the whole strategy doesn’t have to be thrown overboard. The age of fat wads of strategy paperwork is over. Today, strategies have to be slim-lined and focussed. Implementability is the key to success.
Successful organizations concentrate on just a few things. And do them really well. Focus is the keyword here. But: Focus alone is not enough. Set targets must be strictly transfered to the different departments within the organization and to effective team management. This is not a purely top-down exercise. Targets are set in a repetitive process together with affected staff.
In strategy development, an organization’s various strategic vectors are developed. These help the organization make decisions across all levels, and prioritize scant resources in a targeted manner.
In strategy deployment, the strategic vectors are transferred in dialogue with the organization’s various different levels. Each unit’s contribution to the overall objective is established. The units’ targets are regularly reviewed to check ongoing progress.